Leading up to LFW, large-scale interactive LCD installations would be placed in NARS storefronts in key cities around the world. Each will act as a “window” into the NARS XR experience, teasing what’s to come at LFW and doubling as a billboard for both NARS and the livestream event. In the middle is a snap code that connects to the NARS teaser sight.

As guests arrive at the NARS/Christopher Kane show they’ll be greeted with a pair of NARS XR Specs. Each pair will be fitted with polarized lenses designed to artfully augment the viewer’s surroundings—revealing a hidden layer of content and visuals throughout the event space—and enabling them to capture and share this newfound mixed reality from a first-person perspective.

Audience members would put on the glasses and share the show in real time through instant capture with Snap Spectacles. Animations would be made of colors from NARS looks complementing and highlighting each palette. For those viewing the shared livestream, individual snap codes accompanying each model lead to mobile site pages where customers can shop looks directly.

Livestream viewers are treated to the “exclusive” fashion show through prior engagement or via snap codes from social feeds. As each model appears on stage their entire NARS looks are able to be packaged and bought directly from the site.