For Celebrity Cruises, we were tasked with redefining their digital experience by appealing to like-minded, affluent travelers. The landing page guides the user to find their dream vacation. Once booked, a personalized page encourages pre-booking experiences and excursions. Finally, with Group Spaces, customers would be able to collaborate and plan the details of their vacation with other like-minded travelers.
Role: Brand Strategy & Concept; Visual Look & Feel
For Daily Candy, we created a fashion-forward brand redesign that elevated the digital experience across all platforms.
Putting gorgeous visuals center stage, we included live, aggregated social feeds to show what’s trending now, and a social bar to make sharing, tweeting, and posting a breeze.
Role: Website re-design / Visual Look & Feel
For Marc Jacobs Honey, we proposed a location-based campaign that leveraged the vast popularity of Instagram and Twitter for snapping, hashtagging and sharing. Using an interactive map powered by Google, users are able to contribute their favorite hotspots to the “Honeyspots” Map by uploading to Twitter or Instagram with the hashtag #MJHoneyspots.
Role: Campaign Concept; Visual Look & Feel
For IntegraMed Fertility, we were tasked with designing and branding a system to help their Practices provide the highest clinical care and strong patient experience possible. We created a web based integrated platform that puts everything you need in one place and centralizes patient information. The project included designing the logo and creating an entirely new look & feel for the application. We named the application Felix - Latin for “fertile,” Felix means fortunate and celebrates a process of becoming.
Role: Branding & Logo Design; Visual Look & Feel / Detailed Design Layout
The digital campaign for La Prairie’s Swiss Ice Crystal collection focuses on the products’ ingredients and survival secrets of botanicals resilient to the harshest conditions on Earth.
In addition, we created a four-part film series, taking viewers on an epic journey to the top of the Swiss Alps to discover the magical ingredients in the Collection.
Winner of the 2014 Web Marketing Association's annual Web Awards for Outstanding Website
W3 Silver Award for Online Campaign in Beauty & Cosmetics Category
Role: Campaign Website Visual Design (as well as eCRM, social, campaign banners)
For Sotheby’s we created a solution that seamlessly engages all customer segments, invites new ones to participate and connects collectors–new and established–with their passions. The site structure allows for easy discoverability; where luxury, editorial content and ecommerce come together into a tailored experience.
Role: Visual Look & Feel
La Prairie Rare is a content-rich hub for their consumer base that speaks to the luxe lifestyle. The online publication provides the customer with insightful and entertaining content interpreted through the lens of art, science, luxury and beauty.
Role: Concept & Content Development; Visual Look & Feel; Photoshoot Art Direction for Travel Article
One of my most challenging projects, an old friend came to me asking for help with her logo. She was starting her own physical therapy practice. With little experience working with designers, her only direction to me was "the company is going to be called Nerve Fitness. I would love this image (pictured) of a nerve synapse to be included into the lettering." After researching what a nerve synapse was, along with looking at way too many medical images, I provided several concepts, and we arrived at a final logo!
Role: Branding & Logo Design (Freelance)