For DailyCandy, I worked with another art director to develop a fashion-forward brand redesign that puts gorgeous visuals center stage, and significantly enhanced the UX to elevate the digital experience across all platforms.
Live, aggregated social feeds shows what’s trending now, and a social bar makes sharing, tweeting, and posting a breeze. A convenient archiving feature lets you save and return to favorite stories in a snap.
When Marc Jacobs Fragrances tapped us to conceive a launch campaign for Honey, we knew the most important task would be to connect with his young, tech-savvy fans. Based on the insight that 80 percent of 18-29 year-olds use geo-social platforms, we proposed a location-based campaign that leveraged the vast popularity of Instagram and Twitter for snapping, hashtagging and sharing.
La Prairie Rare is an online publication concept Isobar developed for La Prairie that speaks to the luxe lifestyle. Content categories include topics such as travel, beauty secrets, and product innovation.
The design team created a fully-adaptive, mobile-enabled website that showcased all of Marc Jacobs Fragrances in one place for the first time—with a streamlined interface allowing for consistent messaging and vastly improved user experience.
For La Prairie's new Swiss Ice Crystal product line, we created a four-part film series, taking viewers on an epic journey to the top of the Swiss Alps to discover the magical ingredients in the Cellular Swiss Ice Crystal Collection. Using rich, impactful storytelling techniques, our Quest for Timeless Beauty campaign includes a responsive site, high-impact custom ad placements, eCRM and social media.
Winner of the 2014 Web Marketing Association's annual Web Awards for Outstanding Website
W3 Silver Award for Online Campaign in Beauty & Cosmetics Category
For Calvin Klein, we were tasked with creating a site to house all the brands. This would include ecommerce, video content, social media, as well as brand history. The new website used a
sleek design and integrated social functionality to create a fluid brand
The objective of the creative brief for Walmart's Easter campaign stated, "At Walmart, you can build a bigger, better basket." Clearly, the only way to build a bigger, better Easter basket is with the help of construction worker bunnies. Working closely with a team of CGI experts, we created a homepage takeover that was one of Walmart's best performing banners. Extremely detailed and highly interactive, users are able to create an Easter basket right in the banner and print the list to take with them to the store.
This iPad app created for JP Morgan showcases the company's history and highlights important moments on the timeline. The app was meant to act as a digital coffee table book in the JP Morgan office lobby.