Volkswagen ID.4
LAUNCHING VOlkswagen’s new electric vehicle: The ID.4
The ID.4 is VW’s newest electric SUV. At Wunderman Thompson, I worked on various design efforts supporting the launch, including photoshoot concepts for the landing pages, designs for the online pre-order flow and supporting article pages for EV ownership.
Educating the customer
Design & layout for VW’s editorial-style blog with everything you need to know about EV ownership.
PHOTOSHOOT CONCEPTS and art direction
The vehicle was top-secret pre-launch, which meant we had to come up with some creative ways to shoot it in a warehouse. Ideas included utilizing the textures available (i.e. garage door), using bold, vibrant color and light, and using darkness and shadows to reveal parts of the car.
