Marc Jacobs Honey Launch Campaign

For Marc Jacobs Honey, we proposed a location-based campaign that leveraged the vast popularity of Instagram and Twitter for snapping, hashtagging and sharing. Using an interactive map powered by Google, users are able to contribute their favorite hotspots to the “Honeyspots” Map by uploading to Twitter or Instagram with the hashtag #MJHoneyspots. The campaign generated 51.2M Facebook impressions, 4M Instagram impression, and 24.5 Twitter impressions.
Press

Role: Campaign Concept; Visual Look & Feel

Highlighting the #MJHONEYSPOTS

On these pages, you can explore and discover places that have been tagged on the map, and see what’s trending in your area.

HONEY TRUCKS

Ice cream trucks hit the streets in major cities, handing out ice cream and samples of the new fragrance.