The digital campaign for La Prairie’s Swiss Ice Crystal collection focuses on the products’ ingredients and survival secrets of botanicals resilient to the harshest conditions on Earth.
In addition, we created a four-part film series, taking viewers on an epic journey to the top of the Swiss Alps to discover the magical ingredients in the Collection.
Winner of the 2014 Web Marketing Association's annual Web Awards for Outstanding Website
W3 Silver Award for Online Campaign in Beauty & Cosmetics Category
Role: Campaign Website Visual Design (as well as eCRM, social, campaign banners)